- Location
- Sri Venkateswara Temple, Tirumala, Tirupati
- Month
- September–October
- Duration
- Nine days
The story behind it
The name means 'Brahma's festival'. According to tradition, Lord Brahma himself first conducted this celebration for Venkateswara, also called Balaji or Srinivasa, beside the sacred Swami Pushkarini tank on the hill, to thank him for protecting the world. It is regarded as the holiest of the many festivals held at Tirumala through the year.
How it is celebrated
The day before the festival starts, the Ankurarpanam ritual is performed: nine kinds of grain (navadhanyam) are sown in earthen pots as a sign of growth and plenty. On the first day, Dhwajarohanam takes place, when a flag bearing the image of Garuda is raised on the temple's flagstaff to invite the gods to attend.
Over the following days the processional images of the deity and his consorts go around the four Mada streets on vahanas such as the Garuda, the elephant, the Hanumantha and the sun and moon, and the festival builds to the chariot procession near its end. Many devotees describe the atmosphere as a glimpse of Vaikuntham, Vishnu's heavenly abode.
When it happens
The annual Brahmotsavam is normally held in September or October, with exact dates set by the temple according to the Hindu calendar. In some years an additional Navaratri Brahmotsavam is also held.
Tips for attending
We can arrange transport from Chennai and Tamil Nadu towns to Tirupati for the festival days.
- Book darshan tickets, accommodation and travel as early as possible; the hill is extremely crowded.
- Arrive early for a good spot along the Mada streets, especially on the Garuda Seva evening.
- Follow the temple dress code: traditional clothing for men and women.
- Carry little and keep phones secure; cameras are not allowed inside the temple.
Where to experience it
Plan it with us
Tell us your dates and who is travelling. We will build the route, book the car, driver and hotels, and send you a clear quote.
